Gemini
Gemini

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Ronak Chugh
Director of the seven-film Google Gemini campaign and Malaysia Airlines’ ‘Cricket at 30,000 Feet’.
A man in a shirt and tie sits at his mother's kitchen table and tells his phone the truth: the sales manager interview is tomorrow and his condition is so bad he would not hire himself. Prep me. The phone answers in Hindi, out loud. Sit up straight. Answer with confidence. What matters more in sales, hard work or smart work?
The Google Gemini India films are seven 20 to 27 second pieces, each built around one ordinary Indian problem and one conversation with Gemini Live: a passport, a GST return, a creator's first reel, a fixed deposit, a job interview, a shopkeeper's cash box, an air conditioner. Ronak Chugh directed the series for First December Films. It is the largest single body of work the studio has made for Google.
At a glance
- Brand: Google Gemini, Google India
- Production house: First December Films
- Director: Ronak Chugh
- Executive Producer: Ganesh Pareek
- Films: seven, Passport, GST, Creator, FD, Interview, Galla, AC
- Running time: 20 to 27 seconds each
- Published: 15 May 2026
- Languages: Hindi, with Gujarati in the Passport film
- Call to action: Press to Try, Google Gemini
The brief
By 2026 Gemini Live could hold a spoken conversation in Hindi and eight other Indian languages, see through the phone's camera, and sit one press away on an Android home button. The problem was not capability. It was that most Indians had never had a reason to talk to their phone. AI advertising tends to show what the model can do. Google needed films that showed what a person in Surat or Kanpur would actually ask it, in the words they would actually use.
The brief, then, was for a series rather than a film: many small, specific, recognisable moments, each one a use case, each one short enough to run as a pre-roll and clear enough to make somebody try the button.
The idea: one worry, one conversation, one press
Every film follows the same shape. Somebody has a real problem. They say it to Gemini the way they would say it to a friend who happens to know things. Gemini answers, in their language, and the film ends on the phone with the line Press to Try.
- Passport. Night, a couple on the bed. A job offer from Singapore, spoken half in Gujarati, and only a passport to their name. How do we get it fast? Gemini answers in Gujarati: keep Aadhaar and PAN ready, apply under tatkal, and here are the visa steps. A visa appointment confirmation pops up before the end card.
- GST. A lamp shop hung with chandeliers. The owner, phone in hand, asks Gemini about filing his GST return while his young shop hand listens in. The answer arrives as a spoken checklist.
- Creator. Three women at a breakfast table. One wants to become a creator and does not know where to start. Gemini suggests reel ideas; her friends turn the table into a set and the first reel goes up.
- FD. A saleswoman in a saree shop with a letter in her hand asks what to do with a fixed deposit that has matured. Gemini walks her through the options and a Fixed Deposit Booked notification lands.
- Interview. The kitchen table, the tie, the mother. Gemini Live runs a mock interview on a video call, posture first, then the questions.
- Galla. A cloth shop, the owner at the galla, the cash box. He is tired of sitting behind it and asks how to start an online fashion label with zero investment. Gemini suggests custom T-shirt printing, notes that streetwear is trending, and offers a supplier list. Cut to a printed T-shirt on his mannequin.
- AC. A hot room, a table fan, an older couple. The wife points the camera at the room and asks Gemini Live which air conditioner it needs. Gemini looks, and answers.
The product demonstration is never a screen recording. It is a person talking and a phone talking back, with the on-screen Gemini captions floating over the scene so the audience reads what is being said. The AC film is the one where Gemini uses the camera, and the film simply shows the phone being pointed at a wall.
Seven films, seven verbs: apply, file, post, renew, practise, start, buy. Nobody says the word AI.
Casting India, one film at a time
The series is cast so that each film belongs to a different India: a Gujarati couple, a Delhi shopkeeper, three friends in a sunny flat, a saree shop, a middle-class kitchen, a tailor's counter, a retired couple in a warm bedroom. A well-known Hindi film actor anchors three of the seven, the Passport, Interview and Galla films, playing three different men, which gives the series a familiar face without turning it into a celebrity campaign. The rest are faces you would pass in a market.
Ronak Chugh directs the dialogue for speed and naturalism. The problem is stated in one breath, usually with an admission in it, I would not hire myself, I am tired of sitting here, we only have a passport. Gemini's reply is played straight, and the relief on the face is the payoff.
The look
Each film has one location and one light: the blue night of the Passport bedroom, the warm chandeliers of the lamp shop, the white morning of the creator's flat, the wood and silk of the saree shop, the kitchen table, the tailor's arched shop front, the amber bedroom with the fan. Seven films, seven palettes, so that a viewer who sees three of them in a week recognises the series without seeing the same room twice.
The Gemini interface is the only shared element: the glowing edge on the phone, the captions in Hindi, the press-and-hold prompt, and the same end card on all seven.
Where it sat
- January 2026: Google extends Gemini Live to Hindi and eight more Indian languages, and offers free Gemini access to Jio subscribers.
- 15 May 2026: First December Films publishes all seven films.
- Mid 2026: The films run as part of Google India's Gemini Live push, alongside separate celebrity-led Gemini work from other agencies.
What the film proves
This is the reference to reach for when a brief needs any of the following:
- a technology product explained through use cases, not features
- a multi-film series with one structure and seven different worlds
- dialogue-led films in Hindi and regional languages, cast for authenticity
- a voice assistant shown as a conversation, with captions carrying the demo
- short-form pre-roll that still tells a story
See more of our work, the director's reel and credits, or send us a script and a date.
Credits
- Client: Google India, Gemini
- Production house: First December Films
- Director: Ronak Chugh
- Executive Producer: Ganesh Pareek
- Films: Passport, GST, Creator, FD, Interview, Galla, AC
- Year: 2026
Frequently Asked Questions
Who directed the Google Gemini India films?
Ronak Chugh directed all seven films for First December Films, with Ganesh Pareek as executive producer. They were published on 15 May 2026.
How many Google Gemini films did First December Films make?
Seven, each 20 to 27 seconds and each built on one everyday problem: Passport, GST, Creator, FD, Interview, Galla and AC, all ending on the line Press to Try.
What happens in the Gemini Interview film?
A man in a shirt and tie tells Gemini his sales manager interview is tomorrow and he would not hire himself. Gemini Live runs a mock interview on a video call at the family kitchen table.
What languages are the Gemini India films in?
Hindi, with the Passport film partly in Gujarati, reflecting Gemini Live speaking Hindi and other Indian languages. Captions on screen carry each Gemini reply.
What is the Galla film about?
A cloth shop owner tired of sitting at his cash box asks Gemini how to start an online fashion label with no investment, and gets a T-shirt printing idea, a trend and a supplier list.
Does the AC film use the camera?
Yes. An older couple in a hot room point the phone at the walls and ask Gemini Live which air conditioner the room needs, and Gemini answers from what it sees.