Vivo

A young man puts on his glasses in a city flat, and in the next shot he is in a pine forest, holding a phone with a lens the size of a small telescope screwed to its back. Friends on a hillside. A valley of green hills through the viewfinder. Then a bird on a branch, a hundred metres away, filling the screen.

The vivo X300 Pro film is the 55-second launch film for vivo's 2025 imaging flagship in India, the phone that shipped with a 200-megapixel ZEISS telephoto and a screw-on ZEISS extender kit. Directed by Atul Kattukaran and produced by Ganesh Pareek for First December Films, it is the latest in a decade of vivo work from the studio that began with the IPL on Hotstar in 2016.

At a glance

• Brand: vivo India
• Product: vivo X300 Pro, co-engineered with ZEISS
• Production house: First December Films
• Director: Atul Kattukaran
• Executive Producer: Ganesh Pareek
• Launch: 3 December 2025 on the vivo India channel, the day after the phone launched
• Running time: 55 seconds, with a 37-second X300 companion film
• Line: ZEISS Image. Go Further.

The brief

vivo launched the X300 and X300 Pro in India on 2 December 2025. The Pro is a photographer's phone: a 200-megapixel ZEISS APO telephoto, a 50-megapixel main camera, and an optional 2.35x ZEISS Telephoto Extender Kit that screws onto the back and takes the reach to 485mm and beyond. It sells for well over a lakh and the kit is another eighteen thousand. The brief was to make that reach feel like a reason to leave the house.

Camera-phone films tend to be spec sheets with a soundtrack. vivo's line for the series, Go Further, and its Go Into The Wild campaign with National Geographic pointed at something more physical: the phone as a reason to travel, to climb, to wait for a bird. The film had to show the hardware honestly and still feel like a weekend.

The idea: the further you go, the more you get

The film follows one photographer, Ayaan, and three friends out of the city and up a hill, and it lets the camera prove itself in the order a real user would discover it.

• Glasses on, city flat, and cut: Ayaan in a pine forest holding the X300 Pro with the extender kit attached, looking up at the canopy.
• Three friends on a hilltop in the wind, arms out. A boot on a rock. The viewfinder framing a valley of green hills.
• The same valley twice, side by side: 24mm and 485mm. The 200MP ZEISS APO Telephoto Camera super.
• The kit itself in close-up: the grip, the shutter button, the ZEISS extender being threaded onto the mount.
• A group selfie from below, four faces against the sky.
• The viewfinder picks out something on a branch. A bird, orange and blue, sharp at 1600mm.
• A message lands over the shot: dance class in five, what's up with you? He ignores it.
• He opens Google Gemini on the phone. Hello, Ayaan. He types: starting exactly from the first frame, create a short cinematic video of the bird. The phone makes it.
• The video of the bird, wings spread, plays back on the screen. He shares it.
• End card: vivo X300 Series, co-engineered with ZEISS, ZEISS Image. Go Further. Powered by OriginOS.

Every claim is shown as a use. The extender is threaded on camera. The zoom is a real before-and-after. The AI feature is a prompt typed on screen and a result you watch. Nothing is asserted in a voice-over; the song underneath is a love song, better with you, and it is about the phone.

A spec is a number. The film turns each number into a thing a person did on a hill on a Sunday.

Shooting a camera with a camera

The hard part of a camera-phone film is that the phone's own images have to appear inside the film and look better than the film around them. The X300 Pro's frames, the valley, the bird, the group selfie, are presented as the phone's output, with the ZEISS watermark and the focal length and exposure data along the bottom, the way the phone actually renders them. The film's own photography, forest, hillside, hands on the kit, is shot to flatter the product and then step back when the phone's picture arrives.

The location does the rest. A pine forest, an open hill, a valley, real weather and real distance, so that 485mm and 1600mm mean something you can see.

A decade of vivo at First December Films

The X300 Pro film sits at the end of a long run of work for vivo and its sub-brands, all directed by Atul Kattukaran.

• 2016: The Vivo IPL Hotstar Dildar film, a 100-second digital TVC for the tournament's streaming partner, with music by Amit Trivedi.
• 2019: The Vivo S1 TVC.
• 2022: Product films for iQOO, vivo's performance sub-brand, on the iQOO 9 Series gimbal camera and gaming.
• 2025: Three vivo product films, Design, Performance and Camera, published in July.
• December 2025 to January 2026: The X300 and X300 Pro launch films.

That continuity is unusual for a phone brand, which typically changes agencies and production houses every launch cycle. It means the studio knows how vivo wants a phone held, lit and shown, and it shows in how quietly confident the X300 Pro film is.

What the film proves

This is the reference to reach for when a brief needs any of the following:

• a product film that demonstrates hardware in use rather than in a render
• a camera-phone launch where the phone's own images carry the film
• an AI feature shown as a real prompt and a real result
• a lifestyle frame, friends and a hill, wrapped around a spec sheet
• a brand relationship maintained across ten years of launches

See more of our work, the director's reel and credits, or send us a script and a date.

Credits

• Client: vivo India
• Production house: First December Films
• Director: Atul Kattukaran
• Executive Producer: Ganesh Pareek
• Films: vivo X300 Pro (55 sec), vivo X300 (37 sec)
• Year: 2025 to 2026